Earlier in the week, we had a speaker to discuss social activism using social media. As she stated, it is no longer possible to engage in social activism without social media, but the format of Facebook, YouTube, Twitter, etc. has changed the rules. Through both anonymity and fame, awareness and action, social media empowers individuals and inspires them to make some real changes and contributions to our world.
Empowerment of the group to make real social impacts relies on many aspects of social media that have never been seen before. One benefit that social media gives to activism is that the Internet and texting redefine location. Now, acquaintances from all over the globe can be present at a single event with the click of a button, making organization easier than ever. Easy feedback and suggestions in the form of instant comments and responses also make planning easier, because leaders and organizers can get help from their followers at a moment’s notice.
The anonymity of the Internet also empowers the individual to make bold choices in a nameless, faceless way that avoids judgment or disapproval. On the opposite side of the spectrum, celebrities can help causes by promoting them online to their Twitter followers and Facebook fans. Celebrities have also started coming straight from the Internet itself, often stemming from YouTube and MySpace videos.
Unfortunately, networking media doesn’t have the same format as past social activist organizations. Social activist movements, like in the Civil Rights Movement, involves centralized, organized groups of closely bonded people. Social networking involves democratic, loosely connected people from around the world. How do these groups combine?
The loose but vast bonds of networks can spread awareness faster than a small but close-knit group of people. Reposting Facebook statuses, or starting a trend of making inspirational videos goes along many different paths every day, all with the touch of a mouse. Personal connections to causes make followers all the more sympathetic, and it will become an increasingly smaller world, thanks to social media.
Real activism involves risk, danger, and full commitment to a cause. Liking a Facebook status spreads awareness, but doesn’t directly affect the situation. In order to have a positive impact in activism, that awareness needs to turn into action that directly affects the circumstances. Online awareness is a starting point, but not an end product.