“In one of the earliest studies of this issue, children many decades ago reported that most of their information about people from different nationalities came from their parents and television, with TV becoming increasingly important as the child grew older (Lambert & Klineberg, 1967)” (Harris 65).
TV is replacing real life observation when dealing with people unlike ourselves. Different races, genders, economic classes etc. are portrayed repetitively on television and in movies. There are a number of stock characters on television, stereotypes of women vs. men, white v. black, straight vs. gay, or child vs. adult. However there aren’t these perfect boxes in reality, as everyone is a unique individual with a different story that may or may not match up to a predetermined list of character traits based on television’s pseudo-reality. In neighborhoods where there is little diversity, children will learn to base their knowledge about other cultures off of media information. This ignorance creates problems later when sheltered children become prejudiced adults.
For example, women are often portrayed as imperialistically inferior, and they use seduction and deception for purposes of self-promotion. They are also often seen as overly emotional and catering to men both in the workplace and at home. This subliminally tells women that they are supposed to use sex and not intellect to gain respect and power. Men are often portrayed as insensitive or blundering, and out of touch with their emotional side. They are also seen as dominant both in the workplace and at home. This subliminally tells men that they are not allowed to have feelings, or that they are required to be in control of everything.